No two
businesses are the same. So developing the right
strategy for each business is key.
When it comes to marketing your business, there is a fundamental difference between the offline & online world. Marketing a small business that depends on the local community to thrive (i.e. doctors, grocery stores, restaurants, etc.) is far different than marketing a website or online company. In the offline, everyday world you need to provide an incredible service to those that walk in your doors immediately while getting your sales message out to other potential customers.
Meanwhile, the internet is a tool by which you can connect with your customers again & again. Your business can not afford to find customers with one sales letter, a single 30 second commercial, or a simple one page ad in your newspaper. Those tactics have a small rate of success, especially if you're a small business or just started marketing your business. In order to build rapport, you need to embrace relevant, personal messaging the customer anticipates receiving from your organization while limiting their exposure to traditional sales messages.
With years of service to a variety of businesses & non-profit organizations, Malina.Ink is a marketing communications firm committed to initiating the best conversations with you & your customers.
Malina.Ink accomplishes this in a variety of ways. These individual services include:
• Marketing Consultation Services
• Editing/ Proofreading for Marketing Materials
• Website, landing page & web content
• Search Engine Optimization
• Podcasting
• Market Research
• Direct Mail/Email Pieces
• Catalog Copywriting
• Newsletter Production
• Sales Flyers & Letters
• Branding Initiatives
• Brochures & Pamphlets
• Press Releases
However, in order to attain the BEST results, we have created a 3-step plan to experience optimum growth in your business. Quite simply:
When it comes to marketing your business, there is a fundamental difference between the offline & online world. Marketing a small business that depends on the local community to thrive (i.e. doctors, grocery stores, restaurants, etc.) is far different than marketing a website or online company. In the offline, everyday world you need to provide an incredible service to those that walk in your doors immediately while getting your sales message out to other potential customers.
Meanwhile, the internet is a tool by which you can connect with your customers again & again. Your business can not afford to find customers with one sales letter, a single 30 second commercial, or a simple one page ad in your newspaper. Those tactics have a small rate of success, especially if you're a small business or just started marketing your business. In order to build rapport, you need to embrace relevant, personal messaging the customer anticipates receiving from your organization while limiting their exposure to traditional sales messages.
With years of service to a variety of businesses & non-profit organizations, Malina.Ink is a marketing communications firm committed to initiating the best conversations with you & your customers.
Malina.Ink accomplishes this in a variety of ways. These individual services include:
• Marketing Consultation Services
• Editing/ Proofreading for Marketing Materials
• Website, landing page & web content
• Search Engine Optimization
• Podcasting
• Market Research
• Direct Mail/Email Pieces
• Catalog Copywriting
• Newsletter Production
• Sales Flyers & Letters
• Branding Initiatives
• Brochures & Pamphlets
• Press Releases
However, in order to attain the BEST results, we have created a 3-step plan to experience optimum growth in your business. Quite simply:
